1 night at the East London Hotel
Last updated on January 31st, 2026.
Please note, The East London Hotel is now called Four Points Flex by Sheraton London Shoreditch East.
The East London Hotel is in one of the coolest parts of the capital.
This area of the city is known as the hipster part of town, which means there’s always something going on.
Expect plenty of top espresso coffee shops, contemporary art exhibitions in dimly-lit warehouses and ultra-trendy fusion dining eateries.
The East London Hotel (Four Points Flex by Sheraton London Shoreditch East)
The location
It’s a fitting backdrop then for Four Points Flex by Sheraton London Shoreditch East. Located around 2 minutes from Bethnal Green tube station, you’re a stone’s throw from the heart of the action.
If you do want to travel to central London, it’s only 13 minutes by tube. The location’s also ideal if traveling from Stansted Airport, as Stansted Express from Liverpool Street Station is 1 stop away.
Book: Stansted Airport to central London bus transfer
Being in the heart of trendy town doesn’t mean you have to follow suit. The East London Hotel’s open to everyone, hip or not, but it's its interiors that will entice all types of travelers.
The rooms at East London Hotel
There are 161 modern guest rooms in total. The range includes twin rooms, premium double, and standard double rooms. For families, or a large group of friends, the interconnecting rooms are ideal.
British company Millbrook hand-make all of the beds, boasting premium mattresses and beddings.
A good night's sleep at East London Hotel
The company has created a special mattress just for them, called The East London Hotel 1000 Plus. It consists of 1,000 hand-nested pocket springs filled with 6 layers of Hampshire lamb’s wool, cashmere, silk and soft cotton.
What’s more, if you love the bed that much, you can take it home with you! You can buy the East London Hotel 1000 Plus Mattress in a variety of standard and non-standard sizes.
Bathrooms include my favorite type of shower — monsoon style — with toiletries from Rituals to leave you feeling fresh and smelling heavenly.
Each room has free super-fast Wi-Fi; ideal for business travelers and restless teens alike, and Nespresso coffee machines. All rooms feature original artwork showcasing life and iconic landmarks around east London.
If it's your first-time in east London, you may want to discover the area from those who know it best. Booking a guided walking tour is the best way to see the places that only the locals know about.
One feature I especially like about the hotel is its self check-in feature. So, whether you arrive at 2pm or 2am, you’re in complete control of your booking.
Other noteworthy room features include an easy-to-use air conditioning system, a 43” Smart TV, and a safe. The standard double has a useful under-bed storage to keep all luggage out of the way.
I also appreciated the multiple charging points in the room; ideal if you have more than one smart device.
The East London Hotel breakfast
Breakfast is served in the restaurant / bar area from 7am to 11am. It includes one large, hot item, like my bagel with eggs and bacon, one smaller item (pastry), and a beverage.
They source everything locally, like the delicious breakfast bagels, and only use seasonal ingredients.
The hotel works with reputable local suppliers, meaning you get to taste produce from the real east end of London. Its restaurant is open all day, and serves everything from sandwiches and salads, to juices and smoothies.
What are your thoughts on this hotel? Is it somewhere you’d like to stay in London? Drop me a comment; I’d love to read your feedback.
Four Points Flex by Sheraton London Shoreditch East, 309-317 Cambridge Heath Road, London
Disclosure: Though I was invited by The East London Hotel, all views expressed are my own. This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I’ve recommended. Thank you for your support.
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I'm actually planning a trip to London in January and this hotel looks so fabulous I might even stay here! I love the self-check in features and multiple charging points are key. The breakfast looks delicious and I'm so excited to try out all of the local coffee shops!
Aw yay! I'm happy to read that! It's still so new you can smell the fresh paint!
What's a monsoon style shower? Anyways, the self-check in is so cool! I've never been to a hotel that has that kind of service!
It's probably the best shower in the world! Trust me, check into a place where they have one and see for yourself 🙂
That's a chic hotel. Good to know that's is easy for Stanstead fliers. There were quite a few flights I took from Stanstead when I was in London. I do miss London now! Haha...
Food looks nice. Is it vegetarian friendly too?
So now you know where to stay the next time you're back! I did see some veggie options, so you're all good 😀
This place looks chic and the lighting is so perfect.Self check in option seems to be a thoughtful one. Loved your captures!
Thank you!
A very nice hotel. The food in the restaurant looks tasty 🙂
It was very tasty!
Looks like a really stylish hotel. How's the food? Often nice hotels let themselves done with their food because they know people are going to be there anyway. Hopefully, this place is doing something innovative in the restaurant because it looks awesome and it's in a great location.
They source everything locally, and as it's still new, I think they have a few things they can improve on. Still, we enjoyed our stay, and the location's excellent 😀
Self check-in sounds like a great idea! How do you know when rooms have been cleaned?
I also get excited when there are interesting showers at places I stay. Monsoon shower sounds like something I'd enjoy. I like the raining shower heads too!
There's actually a switch in the room, that you can turn on when you want it to be cleaned!
I haven't been to London in ages and this hotel sounds lovely for my next visit! I love English breakfast so much!
You'll love the breakfast, I finished everything 😀
Wow what a swanky and modern decor hotel in East London. The automatic check in is surely ground breaking and just shows where technology is taking us. Love the modern look and the rooms look very clean and tidy. A great place to spend a few days on Lindon.
It really is! And yes, given it's still very new, it has that lovely new smell too lol
We stay in London quite a bit so I'm always looking for new hotel. The breakfast bagel looks extremely good.
Perfect! I hope I've swayed you to consider the East London Hotel the next time you're back!
I went to London almost a decade ago so I really don't remember much about East London but if it's the chic and happening area to hang out, then that's where I'd want my hotel to be! I like that you can self check in and check out at any time of the day, that's quite flexible and stress-free. The breakfast bagel looks really sumptuous! Interesting that you can buy the mattress off of them if you really like it 🙂
I know right?! And we were quite tempted to take one, it was that comfy! The locally sourced breakfast bagels were yummy too 🙂
I have never been there but definitely a nice hotel to stay and the place looks really welcoming.
It's very welcoming, yet independent at the same time!
Hey there! I actually haven't heard the term "flashpacker" before but I think it definitely describes where I am at the moment. The idea of staying in a hostel right now is about as appealing as getting on a 58 hour flight. Great review of this London hotel, thanks 🙂
Aw you're welcome Rosie! I'm glad to welcome you to the flashpacker club - we're a nice bunch!
I would love a few night at that hotel. It looks really comfortable and beautiful!
It is! And in a fab location too
Well the East London Hotel looks like it has been personalized to a whole different level. The premium bed mattresses are something which seem to be really unique, just for the hotel. Even I love monsoon showers, and it is great that the hotel has the same. I believe when I am heading to East London, I will consider this place for sure.
Wonderful to know Shreya. You'll really enjoy that monsoon shower!
This looks like a great stop-over hotel and we like the idea of a self automated check-in. Rooms look comfortable too!
They're very comfortable, and you'll get a great night's sleep
My judgement of a hotel is on a great bed! I just love a wonderful comfy bed! It’s great that you can buy the bed if you want to. I cannot wait to visit London. Thank you for this great review of the hotel.
Ah you're welcome! We loved the bed, wish we had bought it now!
I love East London. You'll regularly find me wandering around Shoreditch and it's always good to know about different hotels in the area. The thing I love the most is the self check-in. When I'm exhausted, I can't handle or deal with people at all, so this is a massive tick for me.
Me too! It was great being able to go about my business without being disturbed
It definitely looks like a nice place. The self check in/out options is very handy especially if you are arriving super early in the morning or super late at night. Also, can't beat the breakfast!
It's really nice! And yes, the breakfast was pretty sweet
This hotel looks so magical! Thanks for your recommendation!
You're welcome!
I would love to stay here. Maybe next time when I'm in London. will bookmark it for reference,
Happy to read that! Would love to know if you stay here 🙂
Thats a very inviting and cozy hotel that I see here. I fully agree, Lisa - the location is one f the most important aspects when it comes to choosing a hotel. This part of London (East) is indeed a very cool place and what could be better to fall off your bed in the morning and be already in the district and place to be? The monsoon style of the shower sounds also great, I love such little details, they make the difference. And yes, super fast wifi is also a must have for me when it comes to stay in a Hotel. So yes, looks and sounds like the perfect place to stay!
Wonderful Hendrik! I'm glad the look of the East London Hotel appeals to you; it's a fun area of London
Looks like a really nice place to stay! Being close to a tube station is essential for me so I might have to check it out when I'm in London next
Perfect! You'll love this area, it's very hip!
Love the look of the hotel. And the thing about the mattress is interesting - I used to wonder many a time where I could purchase mattresses similar to the ones used in luxury hotels. So, its good to know that the East London Hotel came up with this idea.
It's something I've actually never seen before, but we were so tempted to take one!
That looks like a nice place to stay, their amenities are so beautiful and the rooms look really comfortable and relaxing.
You're right! And in a fun area to discover the trendy east end too
Looks great! I feel like I need to visit London again soon - this city is stalking me online.
This hotel is in my list
Ha wonderful! It's a great city to be stalked by 😉
This hotel looks really nice! I work in hospitality and I am always very interested in hotels. The self check in looks really interesting. I would love to try that out one day, haha. Also so cool you can buy the mattress!
Tell me about it! I love the self check-in; it made such a big difference
So pretty! Looks like you found a great hotel. I would love to visit London someday.
I hope you do too; it's a great city to explore
We are planning a trip to London in the next year. I cannot wait to go to this area. It looks just like what we want!
Oh wonderful! I hope you enjoy your stay
Oooooo this looks like one fabulous hotel! If I’m ever in London, I know where I’m staying!
Great to know! Let me know if you ever stay here
The location of this hotel in London sounds perfect! I am a big fan of Rituals, so nice to know the hotel offers free toiletries from this brand. The breakfast looks delicious. Will definitely keep this place in mind while travelling again to London.
I love Rituals products too, they smell so good! I hope you consider staying here the next time you're back
Your pictures are unreal! I will definitely consider this hotel next time I am in London, looks an amazing place to stay!
I'm happy to read that, thanks for commenting
This looks like such a nice hotel in a wonderful location! London is such a fabulous city and this looks like the perfect place to stay for a few days.
It's a great location for exploring the east end and its trendy scene
That's a really beautiful hotel. I love the atmosphere. It's posh but still inviting.
You've got it! It's really not pretentious, just very welcoming and friendly
I love how modern and cozy this hotel looks. I haven't been to a hotel yet with self-check-in so that was interesting! I wonder if other hotels will start to do this.
I think other hotels may follow suit in the future. It's modern but yes, cosy too
I love the look of this hotel, I’ve just checked their website as well. thanks for the reco. I often travel to London and will stay there next time.
Wonderful! Let me know how you get on 🙂
LOVE that you can buy the mattress! I've slept in several hotels that were so comfortable I always wanted to buy the same mattress but couldn't. Such a clean, modern looking hotel with plenty of places to work or just chill out comfortably. Also love that the food is locally sourced. A huge plus!
Honestly, it was so comfortable, we wanted to buy it! It's very clean, modern, and just opened!
I like this kind of cozy places without the too much fancy stuff. Another advantage is that the tube station is so close to it. I really like the self-check-in and the breakfast look yum.
It was, and yes, the location's so great for travelers
This hotel looks gorgeous, and what a great check-in feature! I only realised today that despite growing up in Wales, I don't think I've ever stayed overnight in London! I'll definitely need to check out the East London Hotel as and when I do make an overnight stay.
(Also, aren't monsoon showers the best?!)
Yes x 1000! The hotel's in an excellent area and they really emphasise locally sourced produce 🙂
The East London Hotel sounds suitable for a lot of different travelers. Not only is the location great but I’ve never seen a self-check in option! And I’ll group myself with the teenagers and business people who appreciate fast WiFi - got to stay up on my SM! And any hotel that has a comfy mattress named after them is a hit in my book!
Lol it's not a bad indicator is it! The self check-in feature's really cool 🙂
looks like a nice place to stay! i'll keep it in mind if I travel that way
Wonderful, it's a fun hotel!
I'm back in London at least a couple of times a year and I'll definitely check out the East London Hotel! I mean, super comfy beds, Rituals toiletries, Nespresso coffee machines.... amazing!!
It's a modern, yet cosy stay!
This place looks so cool! The showers sound heavenly and I NEED that bacon in my life right now!
Lol it was very good, and crispy too!
Whoa! The hotel, your review, the precious pictures are a combination of awesomeness. Loved reading it.
Thank you!
Have been to London a few times but never considered staying in East London Hotel. Loved the idea of self check-in feature they offer.. just makes it easy and quick. And that breakfast! Looks yum. Bagels are the favorites and the look of it with eggs and bacon, just too inviting! Thanks for introducing a new accommodation option. Its a plus that it is close to the tube station too.
It's in such an ideal area. I felt very safe too coming back late; it's on a main road
I have never been to London but it is on my bucket list! This looks like such an amazing place to stay and I love the check in feature!!
It's very cool! And a first for me too
I can't believe how much London has changed since I lived there. There was a time I would never even have considered staying in East London especially Bethnal Green but this place looks great and I've been hearing really good reports about the area. Thanks for posting this, definitely worth considering for my next trip to London.
It really has! It's known for being a hipster area, so maybe not as great as you think lol! It's a great modern hotel, and in a nice area too
This looks like a delightful place to stay! I have not travelled to London before, but I will certainly keep this in mind for when I do 🙂
It really is! The location's excellent too