Practicing sustainable tourism in the Philippines

Last updated on February 10th, 2026.

I remember the first time we met Jomar, a young member of staff at the Tugawe Cove Resort.

We’d just arrived on the shore after a fairly bumpy 1.5-hour boat ride at sea.

Quiet, yet helpful, he helped load our bags onto the back of a small jeep to take to our rooms. On the surface, he seemed like just another young guy working at our resort.

We didn’t realize it then, but Jomar would be the one teaching us about sustainable tourism in the Philippines.

Ready to learn

There we were, a small group of tired, yet curious, westerners, ready to spend a few days in the Caramoan Islands.

Every detail you'd associate with a paradise island comes to life here. Powdery white sandy beaches, dramatic deep caves and warm waters.

sustainable tourism in the philippines - Sunset in the Caramoan
Sunset over the Caramoan Island

It’s lesser visited than Palawan — which isn’t a bad thing, considering the high number of visitors.

Above all, the Caramoan Islands are a place that the local people love and want to preserve. And learning how to practice sustainable tourism in the Philippines is something in which everyone can play a role.


Traveling to the Philippines

If you’ve not yet visited the Philippines — and you definitely should — here are some basic facts.

  • There are over 7,000 islands in the country
  • Filipinos can speak English (American vernacular more than British)
  • the rainy season is typically from June to October; the hottest months are April and May.

Where are the Caramoan Islands?

The Caramoan Islands are in Caminares Sur, which is on the main island of Luzon. From the capital, Manila, it’s a short 45-minute flight to the airport of Naga. After this, it's another 3.5hr drive to the port followed by a 1.5hr boat ride.

The Caramoan Islands aren’t the easiest place to reach, but the long journey is 100% worth the wait.

sustainable tourism in the Philippines - A lone house in the hills
A lone house in the hills

Things to do on the Caramoan Islands

Undoubtedly one of the best things to do in the Caramoan Islands is to go island hopping. After all, island has an ‘s’ there for good reason.

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Its island range is also why American TV show, Survivor, chose to film here. Don’t be surprised if you hear this on repeat — it’s something the locals are very proud of.

Climb on board a colorful fishing (passenger) boat, let the wind entangle your hair, and lose yourself in the landscape. You’ll be glad you did.

Jump to:

Practicing sustainable tourism in the Philippines


Cleaning up the beach

It was on the first island, Pitogo, that we'd our first glimpse of sustainable tourism in the Philippines in action. While the rest of us were admiring the beauty of our new environment, Jomar was focused on something else.

sustainable tourism in the philippines - Pitugo Island, Caramoan
Learning about sustainable tourism in the Philippines on Pitogo in the Caramoan Islands
sustainable tourism in the Philippines - Katanhawan Island
Katanhawan Island
sustainable tourism in the philippines - Beach Katanhawan
A pristine beach on Katanhawan Island

Without saying a word, he began collecting plastic bottles and bags that’d washed up onto the shore. Following the example of our young guide, we too began collecting any trash that we found.

Though such a simple action, it felt good to help keep the beach just as pristine as we’d found it.


Enjoying a sustainable meal

Our second island of the trip was to big Katanhawan (ka-tan-how-wan) Island. Much larger in size than the first, we saw even more sustainable tourism in action.

For lunch, the resort had arranged a picnic. It came complete with Filipino desserts, which they set up in the shade of the coconut trees.

A banana leaf picnic on the beach ©Passrider.com
A banana leaf as our picnic table on the beach ©Passrider.com

Jomar and his friends set the table using a large banana leaf as a cover. The same plants also provided our ‘plates’ for the meal and we used our hands as cutlery.

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For drinks, we drank directly from freshly cut coconuts — with straws. However, we left nothing behind and took any leftover food to the people living on the island.

We made sure we left the scene exactly as we’d found it, bar our several footprints in the sand.


Learning about the coral gardener

Later that evening, we were enjoying our final dinner that the staff had prepared for us down by the beach. As the evening wound down, with the conversation (and wine) still flowing, our guide, Miguel called Jomar to join us.

What first began as a conversation regarding Jomar’s clear love of photography, soon turned into something entirely unexpected.

sustainable tourism in the Philippines - Jomar holding coral
Jomar holding up coral ©Passrider.com

When asked about his interests during his days off, we were all expecting an answer typical of a 22-year-old guy. Instead, he told us he spent his spare time re-planting coral in the sea.

A humbling evening learning about sustainable tourism in the Philippines

We sat there, each of us listening quietly and with intent as he continued. Jomar spoke about replanting the coral for his younger siblings so they could also enjoy it when they grew up.

His love of his environment and the Caramoan Islands was so inspiring. I’ve been lucky to meet some incredible people while traveling but no-one as humble or as proactive as Jomar.

sustainable tourism in the Philippines - Jomar and his friend preparing coconuts
Jomar and his friend preparing coconuts ©Passrider.com

There are people in this world that talk, and those that do; Jomar falls into the latter.

So passionate about replanting coral, he even asked his friends to return from Manila, offering to pay them to help. No-one took him up on his offer.

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Alone, yet undeterred, Jomar continues his mission solo, but it’s clear he’s more than happy to do so.


Leaving and learning

My time visiting the Caramoan Islands, though short, proved to be a real eye-opening experience. It made me even more conscientious about practicing sustainable tourism and being a responsible traveler.

sustainable tourism in the philippines - Lisa drinking coconuts
Sipping on a freshly cut coconut while learning about sustainable tourism in the Philippines
sustainable tourism in the philippines - sustainable village
Sustainable village on Katanhawan Island
sustainable tourism in the philippines - keep the scene clean
Leave the scene clean

After seeing several examples of inspiring sustainable tourism in the Philippines, I realized how easy it is to do. It just takes some small actionable steps supported by some extraordinary people. Truth is, it’s easy for us to act responsibly while traveling; sometimes we just need to see it in action. 

We can all learn something, however small, and put it into practice in our respective environments. And collectively, we can make a big difference.


Where to stay in the Caramoan Islands

It'd be amiss of me not to mention where we stayed during our trip to the Caramoan Islands.

The incredible 4-star Tugawe Cove Resort is the kind of place that lets you detach — temporarily — from the world. Soak up the stretching views from the comfort of the infinity pool and bask in the lush green gardens.

What's more, Tugawe Cove Resort is a big advocate of practicing sustainable tourism in the Philippines so you'll be in good hands. Rooms come in the form of individual huts and are very spacious inside.

How often do you practice sustainable tourism while traveling? Is it something you're conscious about or is it something you need to work on? Let's be honest with ourselves, and each other.

Leave me your thoughts in the comments below.

Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I’ve recommended. Thank you for your support.

110 Comments

  1. What a fantastic place to visit! I am all in for sustainable anything and all these examples are great, I wish every tourist destination would put this into practice!

  2. Well accounted. This island is a perfect example of how we all need to visit certain places and leave it the way we found it. I hope more and more people start adopting that. On a different note, loving the green island and the whole clear water around it.

  3. Love the line-"there are some people who talk, and some who do". Indeed, my heart is filled with respect for this young man who took the initiative to step up and do something. When I visit the Philippines I will surely keep this in mind. Your pictures are spectacular, easy to convince anyone of staying there.

    1. Thank you so much! I really wanted to share his good work, and hope it'll inspire others to do the same

  4. These photos are so breathtaking. I said I wanted to go to the PHillipines soon it looks like such a wonderful place and so scenic

  5. Wonderful to see the locals so invested in sustainability and taking care of nature and replenishing it! these are some beautiful photos and locations. What lens do you use for these beautiful landscapes?

  6. Sustainable traveling should be taken up seriously by others too and your post just made it so attractive. All in all wonderful pictures with wonderful words. Lovely <3

  7. I have never been to the Philippines before. Your photos are gorgeous. My friend was just there island hopping. Thanks for sharing.

  8. I love how Sustainable tourism is being practiced in remote islands of Philippines. Hands as cutlery - this is what our great forefathers used to do, right! Replanting corals so that next generation can enjoy - there could be no cause greater than this. Hats off and more power to Jomar. I would love to meet him in person.

  9. Firstly, the place is absolutely breathtaking. It is always great to meet people who care about their place and think about sustainable ways of tourism. Recently, I visited a place where there used to be rampant poaching and felling of trees even 2 decades back. But now the poachers have turned into protectors of animals and forests and they are developing a sustainable way of tourism. Jomar will remain in my mind for long!

    1. That's an amazing story, and inspiring for other places where it may still be happening. I won't forget Jomar either!

  10. It's great to see Philippines doing so much about the environment. I wish in my country people could be more aware about sustainability and it's importance. I use to love watching 'Survivor', didn't know it was shot there.

  11. Great topic! And what a wonderful story with Jomar. It's great that people, locals and tourists, are taking actions to make sure we can enjoy the beauty of the planet longer. We need to keep raising awareness like you're doing with this post. Thank you for being part of the solution 🙂

  12. Being Sustainable is the only way forward for such island destinations, which don't have proper wast disposal system. I am currently in Gili Air, Indonesia, and am amazed to see the different sustainability initiatives the locals have taken to keep their home clean.

  13. Caramoan islands look so pristine. The stay at Cove Resort must be a great experience as well. Thanks to Jomar that he is making us aware of sustainable tourism which is a very important part of today's travel world. You certainly had a great time there.

  14. What an absolutely beautiful place. It looks inviting and like a wonderful adventure. I really love that you found Jomar and he talked to you about planting coral. I didn't know that was something you could do. When we snorkel, we try to pick up any trash we find on the bottom of the sea. Sometimes it's too deep, but we do try. If everyone did their part, think of how fast the ocean could be clean!

    1. Thank you Kathleen for your lovely comment! We can all do something while traveling to be more responsible, and we need to find more Jomars in this world too!

  15. You have me wanting to pack my bags, Lisa 🙂
    I have never been to the Philippines before - but your photos definitely indicate this is something I need to do as soon as possible.
    Sounds like a country with the right way of thinking also!

  16. This is such a great post - we need to be travelling more responsibly and it seems like the Philippines are doing quite well on this front. I didn't know there were 7,100 islands in the country though, that took me by surprise!

    1. You'd never think it!! But yes, there are many islands there, so hoping they keep up their sustainable tourism efforts!

  17. Wow! Philippines is really a great country. There are so many beautiful spots that we can visit and enjoy. But what amazed me so much is Jomar, a 22 year old man spending his spare time re-planting corals in the sea! Really wonderful!

    1. Tell me about it! I was so in awe of him, and it made me realise how easy we have it in the west too x

  18. Philippines is amazing, your pictures are so lovely! We have always wanted to visit, and now even more after reading they are stepping forward with sustainable tourism, that is amazing!

    1. Thank you Evelyn! I loved my time in the islands so much, and you'll enjoy every second I promise x

  19. This post couldnt have come better as I am aspiring to travel to the Philippines this spring. Would March or april be a good time to visit you think? I will definitely bookmark this post and come back to it once I have my tickets booked - I cant wait! I will need to visit the Caramoan Islands for sure!

    1. Wonderful Ann! I'm sure you'll have an excellent time there. April is really hot, the start of their summer, so I wouldn't go then. January and Feb is a great time, and less busy too

  20. Really great pictures! I have heard great things about the Philippines, after reading this post, I will definitely put it on my travel list.

  21. I am so glad to come accross this post about Philiphines as I am going there soon. Moreover, it's great to know that Philiphines are stepping forward with sustainable tourism and actions are takes to preserve this beautfiul nature. It's important that we take an action too and change our daily habits into more responsible.

    1. How wonderful Anita! I hope you enjoy it as much as I did, it's so beautiful and they're being very proactive!

  22. I don't think many people realise how easy it is to practice sustainable tourism. Although I admire and respect people like Jomar who spend their time off in replanting corals in the sea, what I loved about your post is highlighting that one doesn't even need to go out of their way to practice sustainable tourism - it can be as simple as collecting plastic bottles from the beach (or not putting them into the sea in the first place!) or eating out of a banana leaf and no plastic cutlery. It really doesn't take a lot of effort to these small things!

    1. You're so right Medha! Just by cutting down on simple things, or clearing everything behind us, we can ALL make a difference x

  23. This is such a great post because I do think tourists sometimes trample all over the land and don't respect the place people actually call home. I've thought a lot even about how ziplining ruins parts of the forests / jungles and it isn't great for animals in the area. Sustainable travel is such an important topic and I wish more people would travel sustainably and not affect local culture. I really liked your photos! Color pictures with a lot of light, grogeous.

    1. Thank you so much Crystal! I didn't think about the effects of ziplining either, but you're so right. I think we all need to be more conscientious of our actions when traveling somewhere new

  24. I would literally die! I have been wanting to visit The Phillipines for a long time now, These pics make me want to start a Phillipines or bust fund to make it happen

  25. Love the fact they used a banana leaf to cover the table - it sounds like Survivor, which I had no idea was filmed in the Philippines! I thought it was Australia for some reason... oops! I would definitely like to explore the islands at some point, so will definitely make a note of Caramoan Islands (even despite the journey to get there, it's totally worth it) x

    1. Lol I'd never heard of it before traveling there! It's a beautiful part of the country Becca, and somewhere I'm sure you'd love!

  26. There is a huge potential of Philippines to promote sustainable tourism just like Malaysia, Thailand and the rest can do. But because of poverty, the advocacy is being replaced with ways that could earn them more to feed the hungry stomach. It is sad, knowing this reality - but there still many people like Jomar who have genuine passion for the nature conservation. Not all things can be fed with $$$

    1. I completely agree with you, and I hope the government there puts it at the top of their agenda. The potential for sustainable tourism is huge

  27. I would love to capture a sunset there. Sounds spectacular. I didn’t know there were that many islands in the Philippines. Sounds adventurous.

  28. Jomar's story is so touching. How wonderful that he is so conscious and collecting bottles. What beautiful photos, such a lovely place.

  29. This is fantastic to see locals stepping up to preserve their beautiful country. It was just last year where I was reading about the Phillippines closing islands due to the trash left behind by tourists. I greatly respect Jomar and the positive impact he's had on the islands. Great journal about your stay. I definitely want to go on this vacation ASAP.

    1. Thank you Martha! I'm sure Jomar would be so happy to know his passion for re-planting coral is being shared around the world! I really hope you visit soon.

  30. Your photos are just so beautiful and colorful. They definitely make me want to travel to the Philippines! I am actually half "pinay" anyway so I plan to go in a few years with the hubby. I'll keep this is a resource for our planning 🙂

    1. Aww perfect Cecilia. You really have to visit with your husband; it's a beautiful part of the world. And thank you for the compliments! 😀

  31. I am totally sold from y our description and photos. One day when I don't have 6 kids in tow this would be one of my dream holidays.

  32. I think we should all be learning to treat the planet better and look after it. I know we try and do what we can

  33. I'm glad to see the Philippines are increasing their efforts in protecting the environment. A lot of other countries can learn from this example. I'm glad you wrote about sustainable traveling too. It's a very important topic and the internet needs more articles like this one. Keep up the great work!

  34. Your beautiful pictures make me want to go to the Philippines right now. I haven't heard of the Caramoan Islands, so it was very interesting to read about them. I find it very unique that they re-plant coral there. Other countries should do it too.

    1. I completely agree Anda! It was so inspiring listening to his passion, and for such a young person too. We can all learn something from him

  35. What a wonderful trip! I want to start participating in sustainable tourism. Jomar sounds like a wonderful person that's making a difference.

  36. What a beautiful story of Jomar's. Thank you for sharing. The group of islands are definitely worth the travel to get there. We are planning a visit to the Philippines in the near future and hopefully we will be able to extend and visit.

  37. Pilipino food is so delicious too! I especially adore chicken adobo ❤️ and thanks to your post i think I would love to visit Philippines too

  38. I won't have myself that high when it comes to sustainable travelling. I get carried away. But I'm glad many travel writers are writing about this. That thing about seeing it for so long and sticking in works well for me. I promise to be conscious this year.

    1. That's better than nothing Lydia 😀 I think as long as we're aware about how we treat our environment when traveling, that's the first step

  39. I'm so happy to see the Philippines stepping up to help keep the environment protected while still maintaining their tourism. More countries should take this responsible approach.

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