5 best places to visit in Puglia
Last updated on December 17th, 2025.
Situated in the heel of Italy’s boot, Puglia has been the fastest growing tourist destination over the past decade.
With an incredible coastline, turquoise seas and sandy beaches, it’s gained the title of the Maldives of Italy.
As well as the wonderful countryside and amazing food, there’s plenty to tempt holidaymakers to this picturesque region.
So renowned is the food culture that Italians regularly come to vacation in Puglia.
Italian villa rental specialists, Bookings For You, offer a range of villas to rent in Puglia. In this guest post, they’re sharing their favorite 5 best places to visit in Puglia.
Perfect material for your Italy bucket list, use this post to plan your own trip to Italy.
5 best places to visit in Puglia
1. Alberobello
Alberobello is arguably Puglia’s most famous town and one of the best places to visit in Puglia. It’s certainly one of its most photographed places, given the abundance of trulli.
These small cone-topped, hobbit style buildings dominate the town’s skyline.
Thanks to the 1,400 trulli in the town, Alberobello was awarded UNESCO world heritage site status. It’s not surprising given that many of the buildings date back as far as the 1400s.
No visit would be complete without learning more about their history at the Museo del Territorio and the Trullo Sovrano.
The latter’s where you’ll find the town’s largest trullo, laid out over 2 floors connected via a winding staircase.
What to see in Alberobello
The town’s divided into two distinct sections — Monti and Aia Piccola. The former’s home to Rione Monti, a district situated on a gentle slope.
It’s filled with street vendors selling all kinds of trullo-related gifts and souvenirs. It gets extremely busy during peak summer months, with coachloads of tourists dropped off each day.
We therefore recommend that you visit the town either early in the morning or last thing in the day. Alternatively, if you do visit in peak hours, head to Aia Piccoli to escape the crowds.
Where the locals are
It’s slightly further from the modern center of Alberobello. However, this residential area’s less visited by tourists and is therefore, more authentic in feel.
We particularly enjoy heading to Alberobello late in the afternoon. It’s easy to spend a couple of hours wandering through the narrow winding streets, before enjoying a pre-dinner aperitivo.
If you can, book a table in advance at La Cantina. The restaurant isn’t big and tables are in demand meaning that bookings are essential.
Where to sleep in Alberobello
For a truly authentic experience, consider staying in a trullo during your time in Puglia. The limestone walls ensure a good night’s sleep and not everyone can say that they’ve stayed in one.
Trullo Bianco is a stunning 1-bedroom trullo in Alberobello. Situated in the heart of the city, it’s perfect for a romantic getaway.
Map: 5 best places to visit in Puglia
2. Ostuni
Known affectionately as ‘the White City’, Ostuni is easy to spot from a distance. Its name comes from its stunning white facade that reflects the sun’s rays.
The city owes its distinct white color to the lime paint that has been used for centuries. Sources say that its disinfectant properties saved the city’s residents from the effects of the Plague.
The medieval walled city’s small enough to explore on foot. However, if you don’t feel like walking, then there’s also the option to enjoy a fun e-bike tour in Ostuni.
Exploring Ostuni
We're firm advocates of taking the time to explore the streets on foot to fully absorb the atmosphere. Many streets in Ostuni are simply too narrow to explore any other way.
However, take care not to get lost, as the web of streets is a confusing maze. It would certainly have confused the Greek, Roman, Byzantine and Norman invaders from centuries past.
Around certain corners, you can easily come across a dead end. Ahead of you, you may see buildings constructed on top of one another. It’s a real labyrinth to say the least.
What to see in Ostuni
One building you won’t be able to miss because of its sheer size is the city’s cathedral. Constructed in the 15th century, its late Gothic style differs from much of the architecture in Puglia. This makes Ostuni one of the best places to visit in Puglia.
Instead, you’re more likely to find Baroque or Romanesque architectural styles.
Take the time to admire its magnificent rose window that has Jesus Christ at its center. It’s surrounded by 24 ornately carved columns representing each of the hours of the day.
Ostuni at night
Overall, there’s plenty to see and do here. There’s a lively buzz in the city, particularly in the evenings when Ostuni comes to life.
Enjoy a vibrant nightlife in one of the bars and restaurants in town. Alternatively, you can head to the city center on Saturdays where they hold a market day.
This 4-bedroom villa near Ostuni is the perfect base from which to explore the city.
3. Polignano a Mare
Situated on Puglia’s eastern coast, Polignano a Mare has a very different vibe to its inland neighbors.
Like many of the towns and cities in Puglia, Polignano a Mare has a rich and varied history. Its origins date to the Greeks of the 4th century BC, but it subsequently also flourished under Roman rule.
Visitors will pass through the Porta Vecchia to enter the charming old town. Like Ostuni, it’s epitomized by whitewashed streets so typical of this region.
Panoramic views
Take your time to stroll through its narrow streets, browsing some of the small shops that line the way.
Whichever path you take, you eventually reach one of the town’s 3 panoramic terraces.
All 3 have far-reaching views overlooking the Adriatic Sea. You can also see glimpses of the buildings perched on the clifftops on either side.
For a number of years, the town has also played host to the annual cliff diving championships. This is an incredible spectacle that attracts crowds of more than 50,000 people each year.
Talented divers launch themselves off the cliffs and into the sea below. It’s not an event for the fainthearted.
4. Otranto
Otranto is Italy’s easternmost city and the most southern on our list. This stunning seaside city is one that shouldn’t be missed.
The historic center is absolutely beautiful. It’s epitomized by alleyways full of brightly colored flowers and panoramic views waiting around many a corner.
If you’re looking for somewhere to relax, Otranto also boasts a beautiful white sandy beach surrounded by turquoise seas.
More than the seaside
While here, don’t forget to visit the Castello Aragonese. This imposing castle with thick perimeter walls and robust towers dominates much of the town.
Two other noteworthy attractions are the Basilica di San Pietro and the Cattedrale dell’ Annunziata.
The latter’s a Romanesque cathedral dating to 1088. It’s home to the incredible 12th century floor mosaic that depicts the tree of life.
5. Lecce
One of the things that always strikes us about Puglia is the sheer variety it offers. Visiting Lecce after spending time in Alberobello or Polignano a Mare feels like spending time in a new country.
Both the ambience and Baroque architecture feel completely different. Booking a walking tour in Lecce is an ideal way to get to know the city.
Best things to see in Lecce
Just as elsewhere in Puglia, there’s a wealth of things to see and do in Lecce. History lovers will enjoy discovering the Roman amphitheater in Piazza Sant’ Oronzo.
While it can no longer hold the 20,000 people that it once did, you can still enjoy a concert here.
Also in Lecce is the town’s cathedral nestled in the corner of the Piazza del Duomo. The Duomo was built in 1144 but the 70m high bell tower was added later in the mid 17th century.
The Basilica di Santa Croce is another striking church in Lecce. It’s probably the most intricate Baroque facade that you’ll find anywhere in Italy.
Local life
You’ll find the city quiet during daylight hours. The residents of Lecce love their siesta and you’ll find shops, bars and cafes closed between 2pm and 5pm.
Once nightfall descends upon the city, the piazzas and streets in Lecce teem with life.
Take a seat with a specialty coffee (caffe in ghiaccio con latte di mandorla) and watch the people pass by. An espresso with ice and almond milk, this coffee’s a Lecce favorite and one to try.
End the evening on a note of delicious hearty peasant cuisine and a glass of deep red wine. It’s a characteristic you’ll find across the city’s many restaurants, and is something inherent to the Pugliese culture.
Book your Puglia trip
If this post has inspired you to visit Puglia, look for advice on where to stay at Bookings For You.
They have 300 villas and apartments to choose from all over Italy, including a wide selection of villas to rent in Puglia.
This award-winning Italian villa rental company has something for every budget, group size, style and taste. They can advise on the best options for you and your family through their personal concierge service.
What’s more, you’ll get an exclusive discount if you choose to book with them. Just enter discount code FOLLOWING-THE-RIVERA at checkout and Bookings For You will do the rest.
Disclosure: This post was written in collaboration with Bookings For You. It may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I’ve recommended. Thank you for your support.
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I truly agree Puglia looks like Maldives of Italy as it has wonderful beachfronts. I would love to visit whitewashed city of Ostuni and would stroll across the narrow streets to enjoy this picturesque town. Also those fantastic trulli in Alberobello looks very unique. I have not been to this part of Italy but when all gets well, I would love to go for this beautiful trip.
You definitely must visit when things resume to normal
wow! this looks like a super amazing place to visit! i will definitely check these out should i travel!
You must, Puglia is incredible
I've never heard of this destination before but it looks beautiful!!!
Puglia is a beautiful region.
Oh my goodness I would love to visit Puglia. It looks absolutely beautiful there!
Come and visit in the future!
Great post! Puglia looks like an amazing destination, it is not hard to see why it is becoming so popular! All of these towns look so great, it would be hard to decide which one to visit. I think Polignano a Mare would be at the top of my list I love visiting old towns and learning about all the history that goes along with it. And the great water views make it that much better.
Thanks Melissa! Polignano a Mare is so pretty, and not overly run with tourists either 🙂
It is your other post I read with interest and add to favorites. I would love to visit these places by a small camper or van. Alberobello has been on my list for a long time; it is such a unique architecture. The cathedral in Ostuni is one of its must-see sights for sure with its unusual ornaments.
Thank you! Traveling by camper van would be an excellent way to visit Puglia and the country 🙂
Italy is truly a dreamy place and makes me feel sad that many died on this COVID19 virus. But it will not stop me to admire this country and travel soon as we can. We will follow your recommendations.
Me too Blair, it's so tragic. Definitely come and visit when it's safe to do so.
Maldives of Italy - that sounds so attractive. I like the medieval aura in Ostuni. Origins of Polignano a Mare dating back to 4th BC maks me curious and eager to visit it. Loved reading about Lecce. Italy deserves one more visit after the lockdown period.
Lecce is spectacular and with excellent food and wine too!
These destinations all look so stunning! And the trulli are super cute... I'd love to stay in one!
It's a unique experience that's for sure!
What an interesting place to visit, the sunshine, the beaches and the beautiful housing really interest me to visit.
It's a beautiful part of Italy.
Oh wow, I'd happily visit all of these places- they look absolutely stunning!
They all are!
The pictures that I have seen from the coastline of Polignano a Mare (both here and other places) are absolutely breathtaking. It's a location I've always wanted to see myself firsthand. I love that you included where to find the locals in some locations, as that's how I prefer to travel - a more authentic experience.
You and me both! There are plenty of regions just for locals 🙂
There is something so captivating about Italy. By far one of the best trips I have ever taken. I love that you have a given me another option that I knew nothing about. Puglia seems to be a breathtaking place to visit.
You're welcome! I hope you get to visit Puglia if you ever return.
Your post brought back so many great memories of our visit to Puglia. We were so glad we visited this less travelled region of Italy. We loved the trulli houses we found out in the countryside and not just in the town. It would have been fun to stay in one for the night. We were only in Ostuni during the day, so will remember to visit at night next time. The seaside towns were a constant draw for us. We did day trips from Lecce for a week and loved every day. It is definitely on our list of places to re-visit.
Aw I can tell that you really loved Puglia! It's a stunning place and somewhere everyone should visit.
Being a frequent independent traveller to Italy , I was keen to visit Puglia, which is most easily explored by car. I also found an expericed guide who helped me. I had a wonderful week ,staying in a very comfortable B&B , Il Grifone, in Gioia del Colle, a small town near Bari, and being shown around to the trulli towns of Alberobello and Locorotondo, the florid Baroque architecture of Lecce, the geometric Castel del Monte,the amazing Castellana Grotte caves, the whitewashed town of Ostuni, the beautiful seaside towns of Polignano, Gallipoli,Otranto and Trani, with its cathedral dominating the sea, and to Matera in Basilicata, with its network of Sassi(caves), which were inhabited until fairly recently. The culinary delights of Puglia were also a feature of this trip--- simple flavours and quality ingredients, wine and olive oil tastings,fresh ,creamy mozzarella cheese, sweet cherry tomatoes, taralli biscuits, superb antipasti,orecchiette pasta, and fresh seafood. I would certainly recommend this trip , particularly to people who want to experience a less touristy region of Italy, and enjoy great hospitality..!
Thanks Mondipa, you can tell that you've definitely been to Puglia. And you're right; a car is a great way to travel between the towns.
I haven't been to Italy yet and never heard about Puglia region. The town of Alberobello looks so beautiful and those experience of sleeping in Truli looks exciting. I would like to spend time on Poliganano al Mare beach.Thanks for introducing me to these beautiful Places of Italy.
You're welcome! They're all really beautiful places that deserve a spot on your Italy itinerary 🙂
Even though I have been to Italy tons of times, I have never made it to the heel of the boot. But your post made me realized I should. That picture of Polignano a Mare is stunning. I didn’t know Alberobello was on the world heritage list, I love visit8ing those sites, so I have added it to my list! And if Italians themselves go to Puglia for their own holiday, it is definitely a must-visit.
Aw I'm glad you've discovered some new places to visit! You'll definitely appreciate these towns; each one is special
Puglia looks gorgeous. I'll defo be adding this to my bucket list!
It really is beautiful
I have not been to Italy yet. I would love to get a chance to explore the beauty of the entire country. Puglia is so lovely. Those white limestone houses are definitely a sight to see. Hopefully, I get to visit that place soon.
Consider visiting once it's possible for everyone 🙂
Puglia is such a beautiful place. This post makes me miss travelling so much! How i wish this pandemic will be over sooner...
Tell me about it, I can't wait to travel again
Puglia is one place in Italy where I didn't get to yet, but I've always wanted to visit. Those towns are so beautiful, especially Ostuni and Polignano al Mare. I love that this part of Italy is still off the beaten path.
I think so too. It's always great to explore lesser known places
I don't know much about Puglia. Somehow this part of Italy escaped my attention till now, so I'm glad I discovered your post. I'm hoping to visit some of these places once this travel ban is lifted. I would especially like to listen to a concert in the Roman amphitheater in Lecce.
I love Lecce, as do so many hundreds of visitors! Definitely consider visiting one day, hopefully soon 🙂
I still haven't had the chance to visit Italy even though I have family there. I hope I can visit after COVID-19. Puglia looks so beautiful and lots to see. I think I'd just enjoy walking round taking photos. Great post, thanks for sharing.
Aw then you really must visit one day. Glad you enjoyed it.
These are all so lovely and perfect for my round II of more places to explore!
Yay perfect! One more for the list 🙂
I've never heard of Puglia before but what a gorgeous place! I can't wait to be able to travel again.
You and me both 🙂
It looks beautiful, thanks for sharing all your great pics. That is very interesting what you said about the white limestone paint protecting against the plague!
It's something you wouldn't think about!
Oh wow, Puglia looks like an amazing place to visit, I can not wait to visit one day and will definitely take your recommendations with me. lovely photos too. Thank you so much for sharing <3
You're welcome 🙂
These pictures are so beautiful. I love all of the white buildings. And the old architecture.
Puglia is a really stunning region
I would love to relax on this beach. I am so ready for a vacation
I'm so there with you!
What a pretty spot. I have never heard of Puglia before, so now I'm excited to check it out!
Great to know! It's really beautiful 🙂
I hadn’t heard of Ostuni before. Definitely one to add to my Italy list. Love those medieval towns.
Me too John, they've plenty of charm in my opinion 🙂
I’d love to go back to Italy! I’ve heard of some of these towns but not all of them. Thank you for sharing. They look so lovely
You definitely should! Once everything is back to normal of course 🙂
The first thing I want to do after quarantine is traveling! Puglia sounds beautiful, and I'm adding it to my travel list 🙂
Perfect! I hope you get to visit soon
Italy has always been one of my favourite places to vacay in and it's always great to read about a place that I've yet to go to. This is really great as my husband and I are thinking of places to go to when this lockdown is over.
Brilliant! You'll both love Puglia, it's very romantic
Your pictures and descriptions shows the beauty of this place. I would love to visit this beautiful place. The architecture and buildings are just amazing. I would definitely like to see the beaches.
Consider visiting Puglia once this is all over 🙂
I adore Italy! Lived there for one year! In Turin. Thus I am quite familiar with the northern half of the country. Never been south but Puglia looks absolutely amazing!
That's great to read! Definitely get familiar with the south too 🙂
I have never heard of Puglia before but it looks beautiful. I've always wanted to visit Venice.
It's a beautiful part of Italy; Venice is further north of the country 😉
I believe I should add Puglia to my bucket list! Such a beautiful area and the architecture of dome of those buildings is magnificent.
You definitely should visit!
I love travelling a lot. All these places look stunning! I would particularly like to visit Ostuni to see the cathedral.
It's a beautiful church, and with such intricate detail 🙂
I am for sure adding Puglia to my must visit destinations list after reading your wonderful post. It is breathtakingly gorgeous there and I am fur sure loving all of thee must visit places while there. I would especially love to see Otranto as we have family in that area 🙂
Perfect! Hopefully you can visit them once life returns to normal 🙂
I've never heard of this place before but it looks lovely! Totally adding it to my travel bucket list!
Perfect! You won't be disappointed 😀